Pay Per Click (PPC)

Reap the rewards of a powerful PPC strategy.

Get Real PPC Advertising Results.

Search Engine Marketing (SEM) is a huge platform to bring quality results, but it’s not always done right.

We understand that marketing budgets simply cannot afford waste, which is why our campaigns are uniquely tailored towards achieving your business goals – big or small.

We optimise your PPC campaign to squeeze the most out of your budget, targeting high-performing keywords, analysing your competitors, your industry, and examining data to achieve improved conversion rates and qualified leads.

Your business is our business and if you’re ready to grow exponentially, we think it’s time you partner with us and reap the rewards of hard work.

Want to increase your leads across Melbourne? Get in touch with Melbourne’s trusted Google Ads agency.

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Google Ads Campaigns Done Right.

Pay-Per-Click without the fluff.

Our Google Ads management services allow us to give you every chance to reach the most suitable users for your business.

We want to market your brand locally across Melbourne or globally, increase real, desired traffic to your business and help build sustainable growth without the hefty price tag.

By understanding your business and your target market, we construct tailor-made, purpose-driven PPC campaigns that will meet and exceed your wildest business expectations.

Our goal is to bring high-commercial intent customers to your door and with a focus on campaign optimisation and data monitoring, your PPC ROI will exceed your expectations.

Uncompromising Adwords Management

By leveraging the data available to us and understanding your target market, we construct hyper-focused, cost-effective PPC campaigns designed to skyrocket your ROI.

As a PPC management agency that prides itself on achieving results, we constantly monitor and optimise your campaigns for exceptional growth. 

We don’t cut corners, or “set and forget” your campaign – we work tirelessly to achieve results that only the finest PPC Melbourne experts could.

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Targeted Ads Campaigns With Purpose

With a holistic approach to pay-per-click advertising, we bring the most valuable audience to your digital doorstep and generate more sales without wasting your Google Adwords budget.

Our carefully crafted campaigns focus on high commercial intent keywords, product messaging and phenomenal ad copy that aims to fast-track your way to a steady flow of sales.

For PPC Melbourne business owners can look to, Endpoint Digital stands tall.

Lead Generation & Conversion Focused

Google Adwords is one of the world’s most trusted SEM platforms, and with research-backed approaches, we help showcase your business with effective ad copy designed to turn visitors into paying customers.

Whether you’re a service-based business relying on leads, or an eCommerce retailer wanting to reach new potential customers, we’ve got your back.

Our expertise lies in boosting an attractive return on your investment, bringing in quality leads as part of our results-driven process.

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For every $1 that you spend on Google Ads, you make $2 back.

We know Melbourne and we know PPC. Combine the two and you’ve got the perfect Google Adwords management agency. 

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Take Advantage of Remarketing.

People who have shown an interest in your product or service before are conversions waiting to happen.

Reconnecting with potential customers who already have a qualified interested in your products is made possible with a solid Google Ads remarketing campaign.

Using a wide range of creative ad strategies, we can customise your ads to appear in front of audiences who have previously interacted with your site but might have fallen off somewhere along the complicated buyer’s journey.

We know the need to be noticed, so entrust the help of our Melbourne PPC experts today.

Google Ads FAQ

PPC stands for Pay-Per-Click. The essence of your campaign is centered around paying for every time a person clicks your ad. 

There are other forms of campaigns, such as awareness-based bidding strategies designed to promote visibility, conversion-focused strategies to maximise conversions, and pay-per-click is technically a consideration-focused strategy.

SEM refers to Search Engine Marketing, which lumps in all paid marketing techniques related to search engines such as Google, Yahoo and Bing. 

Under the umbrella of Google search marketing, you have text ads (that show up on Google Search, Google Shopping Ads, Google Display Network, YouTube and ads that appear in the local map pack/Google Maps. 

Not necessarily.

Multiple clicks from the same IP address will be seen as fraudulent, as a real person will generally click on the ad once or a few times. Google will block the IP address of the source (which is usually a bot) and prevents it from clicking the ad.

If you’re noticing your spend go up, and the same IP address is constantly clicking on it – you can block them from doing so. 

Sure can – Google allows you to use location extensions, which can help you effectively target “near me” searches and show up on Google Maps for local users.

Location extensions are important for businesses that operate locally and may want to help funnel-in customers to their brick-and-mortar store.

We do extensive industry research through several tools to determine the best keywords to target, especially long-tail keyphrases and keywords relevant to your industry that may not be as competitive.

We also implement intelligent usage of phrase, exact and negative match keywords to reduce inadvertent or unnecessary spending of your budget.

This will help lower the cost of your overall campaign and improve visibility to engage the most appropriate users.

Defining your marketing budget is the first step, but you’ll have to understand that lower budgets can sometimes produce less powerful campaigns given we are limited to the ad groups we can target as well as bidding strategies.

We initially aim to gather as much data as possible in order to make effective optimisations to your keyword targeting, which will help reduce wasted ad spend and provide a killer ROI over the course of your campaign.

Your ad shows on the search engine results page (SERPS) above organic results, but it’s actual placement in comparison to other Google ads may differ. 

Your ad may end up on page one or page two, as Google take into consideration your bid term, competition and several other factors at the outcome of the auction.

Google has final say about where your ad may be placed, but we constantly optimise your ads for better, more lucrative positions.

There are several factors that come into the consideration of where Google places ads.

One being the bid amount, the context or relevance of your ad, ad extensions, expected click-through rate and landing page experience. 

Some of these collectively factor into your quality score, which is an important component of Google Ads, but is not used at action time to determine Ad rank.

We take all of these into consideration to ensure you’re getting the most out of your ads campaign.

Google offer a few types of bidding strategies and one of them is an awareness-based strategy to improve brand visibility. An impression is when your advert displays on the search engine results page, but you only pay for it to show – you don’t pay any time sometime clicks. 

The downside of this is that you potentially pay for impressions, but you may not be receiving any clicks or conversions.
 
It is more recommended for people who want to do Display Advertising to promote brand awareness and retargeting.

Rest assured – we’re always working to get the best results but we understand the need to ‘see’ if your pay-per-click campaign is working.
You’ll be able to tell due to the reports we send out, more importantly:

  • Your CTR (click-through rate) of your ads give you an indication of how the ad is performing.
  • Your Quality Score will give you insight as to how your ad ranks regarding ads, keywords, relevance, landing page, etc.
  • Cost per conversion helps you understand your ROI (return on investment).

Our monthly reports will contain all this information and you’ll be able to see a trend and change over time.

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