If you love SEO or are wanting to learn more about how to create high-quality, user-focused content that ranks, you’ve more than likely come across the term Latent Semantic Indexing (LSI). A common claim by people in the SEO world is that Latent Semantic Indexing is being used as part of Google’s core ranking algorithm, […]
Latent Semantic Indexing: Why It Won’t Benefit Your SEO Read More »
Healthcare is one of the biggest industries in the world and for obvious reasons – health is fundamental to living a long, happy and fruitful life. SEO (search engine optimisation) is a highly sought after service for medical-based websites, as a vast majority of people take to search engines to solve their health-related symptoms, or
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Unless you live under a rock, you might’ve noticed that the social media giant has banned all national and international media content from showing to Australian users. This is one of the most hard-lined approaches to the recent and ongoing news media bargaining code introduced by the ACCC, which is trying to force huge tech
Facebook’s Australian News Ban: Everything You Need To Know Read More »
Want to know the secret sauce to building a blog that ranks for important keywords, generates consistent organic traffic, and naturally curates backlinks? Enter: evergreen content, a powerful technique to get the most out of your content marketing efforts. Aligning your content strategy with your marketing goals will be an uphill battle if you are
Evergreen Content: Why It’s Important For Your Marketing Strategy Read More »
Link building is a contentious term in the SEO world. When most marketers and business owners think of link builders, they think of black hat SEO. The world of SEO has changed over the years, and today link building isn’t about using PBNs and hiding links at the bottom of pages; there’s much more to it
What To Look For In A Link Building Agency Read More »
If you’ve faced the dilemma of changing domain names, removing pages, updating permalinks or you’re simply curious about what 301 and 302 redirects are, you’ve come to the right place. More than just a random sequence of numbers, they are powerful signals used to notify Google when pages have moved permanently or temporarily without entirely
301 vs 302 Redirects: What They Are & When To Use Them Read More »
In order to build a solid foundation of lead generation, you absolutely must have a streamlined marketing process that understands the buyer’s journey from start to finish. The chances are, you’ve heard the word ‘marketing funnel’ and ‘buyer’s journey’ before. It’s such a common concept to understand, right? You think about something you need or
Marketing Funnels 101: Everything You Need To Know Read More »
We know – the word looks and sounds like gibberish, but its actually a very powerful attribute for websites that have content in multiple languages and cater to different parts of the world. Although hreflang is a simple concept to understand, there is a contrast between knowing what it is versus making it work best
Introduction to Hreflang: What It Is & When To Use It Read More »
Deciding what promotional strategy to use is a dilemma for any company looking to promote its online presence – be it big or small. Chances are, even if you’re not sure what push vs pull marketing is, you’ve unknowingly fought the battle of deciding which one to employ as a marketer. Push marketing refers to
Understanding Push Vs Pull Marketing Read More »
Is your company voice search ready? If so, you deserve a medal – a 2019 study found that only 4% of U.S. businesses with a physical location are voice search ready. The truth is that you’re probably in the other 96%. Considering that on average 40% of adults depend on voice search every day, you’ve got a
It’s Time to Optimise for Voice Search Read More »
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